The homepage of your jewelry business website is often the landing page and is critical to the success of your online business. When potential customers land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, ordering your products or simply calling you to discuss a product or service.
To be successful your homepage needs to contain certain elements...and all are important for that mix of esthetic beauty, marketing success, search engine rankings, and ultimately achieve your goals.
Here are 3 things to consider today (more to come)
1. Color The color you choose for your jewelry website can have a big effect on your visitors. The type of site you have should be a factor in the colors you choose. There are essentially two types of colors - cool and warm. A lot of research has been done on the psychology of color. For example, warm colors like yellows, reds and organ bring out feelings of excitement, energy and happiness. Cool colors like browns, blues and greens can make you feel relaxed, calm and assured. Take some time to research whether your chosen colors will help achieve the appropriate feeling (confidence? trust? excitement?) for your jewelry web site. Here's a start: Color Psychology
2. Clutter
Think how you feel when you walk into a store that's messy and cluttered - it doesn't exactly make you feel confident, does it? Your website is the same - you don't want it look like a cluttered, junk-filled mess. Keep it clean, simple, consistent and easy to follow.
3. Header
When a visitor hits your page (through your well executed search engine optimization) you have just a few seconds to "capture" your visitor's attention and make him want to know more about you and your products/services. The header should outline in a few words the benefits for the visitor to stay longer.
Your success in the step can be assessed through your web site analytics. (You do analyze your site's activity, don't you?) Take a look at the page's "bounce rate". If visitors are visiting a page and immediately leaving without looking further into what you have to offer - they have "bounced" off the page to find what they're looking for somewhere else.
