Is your outdated Jewelry Website costing you business?

If your website is not mobile responsive it will not properly display on mobile devices.

If your website contains FLASH functionality, then those FLASH portions will not display on any Apple mobile devices.

Most often FLASH is utilized on older jewelry websites to display large animated slideshows, galleries and to activate menu navigation.

When mobile users land on a FLASH WEBSITE using Apple mobile devices (iPhone, iPad, iPad Mini) all the viewer sees is a large black hole, and if FLASH is controlling your website's menu navigation those Apple mobile users will not be able to view your website pages.

If your website is not mobile-friendly, here are some statistics that might surprise you:

  • 94% of Smartphone users search for local businesses
  • 70% of Smartphone users are accessing mobile-friendly websites and calling a local business after searching
  • 66% of Smartphone users access mobile-friendly websites and then visit local businesses in person
  • 90 % of Smartphone users act within 24 hours of initial contact
  • According to Compuware: - Over 40% of users in a 2011 survey of 4,014 global mobile web users turned to a competitors web site when they had a bad mobile experience
  • 57 percent of mobile web users had a problem in the past year when accessing a website and 47 percent had a problem accessing an app on their phone
  • 46 percent of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57 percent are unlikely to recommend the site
  • And 34 percent said they'd likely visit a competitor's mobile website instead.
Take a look at your jewelry website on an iPhone or iPad and you might be shocked to see that the website your were expecting to drive your business might actually be driving potential customers away. New technologies can convert your jewelry slide show or whole flash website from a black hole to an engaging display of your jewelry creations.

Why Google Plus is so Important

If you aren't already using Google Plus, then now is the time.

Google plus is now part of a 'Big Four' social networks that are very important to building website traffic and boosting your search engine rankings.

Google Plus helps Google trust the content on your websites much more than the average content on the web, in several different ways.

To sum it up, Google believes that great content comes from great authors and publishers, and importantly from REAL authors and publishers (they are trying hard to rid the web of those sites containing junk articles made on the cheap solely for the purpose of 'seo' and not for the purpose of helping real people to get what they want).

Google believes that real Google Plus users who have people in circles, who interact using their service, whom lots of other people have in their circles, and who post content on the internet and claim authorship (so they know it comes from that Google Plus user) are much more likely to be putting out quality content.

Google seems to be monitoring how well this content is actually received through seeing how many people 1 your content and whether or not many of your readers have you in their circles.

Want to know more about Google Plus and how it can help you long term to boost your presence in the search engines?...

Here are a few good articles:

What you need to know about the implications of Google in Search Engine Marketing

Google's Penguin Update

In the past couple of days Google once again modified their algorithms - the factors they use to determine where a website will place in a Google Search - calling their new update "Penguin". (The last update was called "Panda" - maybe I should check Google Maps to see if their home office is somewhere near a zoo.)

If you have a website that doesn't comply with Google's standards, your ranking may be severely penalized....dropping you from a first page result to a listing in the stratosphere.

Google's very specific Guidelines make good common sense and if followed, can produce top rankings in the search results.

The primary guidelines are simple and easy to understand, even for a non-techy:

1. Keep the links on a given page to a reasonable number.

2. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

3. Don't "webspam" with multiple instances of keywords.

There are other guidelines, of course, but if you and your web developer keep Google's business plan in mind, namely serving up quality sites to their customers, people searching for information, Google's frequent algorithmn changes should have no impact on your placement.

How does your Home Page Stand Up?

The homepage of your jewelry business website is often the landing page and is critical to the success of your online business. When potential customers land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, ordering your products or simply calling you to discuss a product or service.

To be successful your homepage needs to contain certain elements...and all are important for that mix of esthetic beauty, marketing success, search engine rankings, and ultimately achieve your goals.

Here are 3 things to consider today (more to come)

1. Color The color you choose for your jewelry website can have a big effect on your visitors. The type of site you have should be a factor in the colors you choose. There are essentially two types of colors - cool and warm. A lot of research has been done on the psychology of color. For example, warm colors like yellows, reds and organ bring out feelings of excitement, energy and happiness. Cool colors like browns, blues and greens can make you feel relaxed, calm and assured. Take some time to research whether your chosen colors will help achieve the appropriate feeling (confidence? trust? excitement?) for your jewelry web site. Here's a start: Color Psychology

2. Clutter

Think how you feel when you walk into a store that's messy and cluttered - it doesn't exactly make you feel confident, does it? Your website is the same - you don't want it look like a cluttered, junk-filled mess. Keep it clean, simple, consistent and easy to follow.

3. Header

When a visitor hits your page (through your well executed search engine optimization) you have just a few seconds to "capture" your visitor's attention and make him want to know more about you and your products/services. The header should outline in a few words the benefits for the visitor to stay longer.

Your success in the step can be assessed through your web site analytics. (You do analyze your site's activity, don't you?) Take a look at the page's "bounce rate". If visitors are visiting a page and immediately leaving without looking further into what you have to offer - they have "bounced" off the page to find what they're looking for somewhere else.

Low Quality Content can mean a low Google ranking

Google's recent Panda 2.2 update - completed about June 20th, may have adversely affected your website's ranking in the search results. reports "Panda is a filter that Google has designed to spot what it believes are low-quality pages. Have too many low-quality pages, and Panda effectively flags your entire site. Being Pandified, Pandification -- whatever clever name you want to call it -- doesn't mean that your entire site is out of Google. But it does mean that pages within your site carry a penalty designed to help ensure only the better ones make it into Google's top results."

You can't blame Google - they know that to stay on top of the Search Engine game they have a responsibility to serve up the best quality web pages to their customers, internet surfers searching for information.

Learn more about how Google's frequent updates can penalize websites with low quality content or non-original content. Copying content from other websites or redundant, shallow, or poorly edited content can seriously drop your website's rankings.

At JWD we believe in providing quality, original content and have a renown professional jewelry writer on staff writing unique keyword-rich (but not keyword stuffed) content to ensure that visitors will find valuable information on jewelry, gemstones and various aspects of the jewelry trade.

If your site was hit by the last Panda update, take at look at this article: Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve

Meta Descriptions Can Affect Your Google Rankings

Meta descriptions (the text snippets of the webpage you see in search results) used to be an important ranking factor. Until not too long ago both Google and Yahoo! officially announced they no longer used Meta-descriptions in their search algorithms. But recent changes in Google's search algorithms bring Meta description back to life as a ranking factor and your page meta descriptions can now significantly affect your rankings.

Your Meta description is a crucial factor that determines the CTR (click-through-rate) of your site in search results. The more compelling your description is, the more searchers will click it. When they click through to your site from search results this is recorded in their Web History which in turn helps put your site into their personalized search results.

Next time they search for a product or service related to your site, it may appear high up in their personalized search results. Since everyone now gets personalized results, the impact your Meta descriptions have on your rankings can become enormous. That's another reason why you should invest some time into testing and optimizing your Meta descriptions.

Many websites have exactly the same meta description for every page - this often occurs when a site is built using a template or site builder program which doesn't permit unique descriptions for each page. To see how your page descriptions are displayed in Google, go to the Google search box and type in - (substitute your actual website name, of course).

Go and see how your website appears in the search results and find ways to improve it. With personalized search or without it, having a catchy compelling text in your search results snippet will get you more clicks, more traffic and more customers.

Any Way You Slice It

Lately I've been researching the hot trending pattern towards odd shaped gemstones placed in luxury jewels. Not just colored gemstones, of which there are plenty, but diamonds have joined in big time.

This niche jewelry market for lack of a better definition is called rough stone jewelry. This means completely original shape crystal rough gems and diamonds, as well as cubed stones, which have been cut into rough unpolished albeit actual cubic shaped stones. Now we know Todd Reed is the Grand Poobah of the rough diamond sector, and artistic sculpture loving collectors adore his collections.

But take a look at the propensity for sliced stones. These are what they sound like, a stone wearing its original skin and sliced and polished on two flat sides.

All these ambitious stones provide inspiration for designers folly to soar. We love the liberating statement the jewerly makes about what is beautiful, and valuable.

Gara Danielle ring

Gara Danielle ring (see more 18k jewelry) Gara Danielle

What makes a jewelry website different?

We've been specializing in websites for the Jewelry trade for some time now and I thought it would be good to sit back and try to define what makes a jewelry trade website different from the ordinary eCommerce website selling books or batteries or other household products.

First - Jewelers (and I'm talking about the people - not large jewelry companies that are basically resellers of other jewelry designer's pieces) are at heart, I believe, artists. They love beautiful things but most of all beautiful jewelry.

So while jewelry websites must be functional from an eCommerce standpoint, they must also be beautiful to satisfy the website owner's hunger for beauty above-all. That's why so many unsuccessful websites are developed using "Flash" technology which offers the ability to create a beautiful site that may not drive traffic from Search Engines.

So the challenge to the jewelry website developer is to create a jewelry trade web site that is not only esthetically beautiful but functional, constructed in such a way to achieve search engine ranking success but focused on generating sales not just web visitors who stop by and leave.